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Edward Neville Isdell

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  • Business

At 40, Thums Up's thunder is still intact

Despite the onslaught of international brands - Coke and Pepsi - the fizz has not gone out of India's very own cola brand, Surajeet Das Gupta. It’s been a roller coaster ride for the past 40......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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