'This Lok Sabha election is more of a trial for GenAI content.'
Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
Piyush Pandey retiring? I'm not going anywhere, says O&M's South Asia executive chairman.
'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.