In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
The Bajaj Pulsar 150 classic is Rs 10,118 cheaper than the standard Pulsar 150.
The maker of Pulsar and Discover reported a net profit of Rs 1,138.20 crore in the second quarter, compared to Rs 1,402.42 crore a year ago.
These are the best value for money bikes in terms of the money they save by using less fuel to run longer distances
Analysts say Bajaj's move to correct prices can potentially disrupt the market.
Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential buyers into the leader's fold.
The 150cc bike segment in the country is witnessing commendable growth every passing day.
Here's a look at the major features of these 150cc machines to help you choose the motorcycle that suits you the most.
These bikes are a good mixture of style, mileage, performance and affordability, says Rajesh Alva.
Royal Enfield sees its scale and dominant market share as adequate buffers against Bajaj's recent challenges, says Ajay Modi.
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