They are venturing into allied businesses, which range from starting talent management agencies to music labels to tap into every possible monetisable opportunity to appeal to investors.
CEO of talent management firm Cornerstone Bunty Sajdeh said allegation of conflict is nothing but conjecture.
This venture will also mark Stepathlon's entry into the business to consumer space.
Cricketer parted ways with Adidas in November.
The cricketer launched an online cult streetwear brand.
Off-spinner R Ashwin is matching Indian batsmen at their game
Mirza's gutsy image has helped her equal Nehwal's endorsement fee.
Dhoni's track record as captain of the Indian team is formidable.
Off the field, sportspersons hone biz skills
Industry sources peg Kohli's investment in the FC Goa franchise at under Rs 1 crore a year.
Here is a lowdown of all the light-hearted, fun news from around the ICC World Cup.
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