All future smartphones from Microsoft will be under the Microsoft brand, which means Nokia brand will now be phased out.
To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market. Tied up with a well-known Bollywood actor as endorser, associated with cricket and established fan engagement initiatives, reports T E Narasimhan.
Nokia has managed to enter the top-five list in the feature phone market within six months of its comeback
Microsoft is encouraging Indian developers to be innovative and come forward with their new ideas.
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