The Indian Premier League's overall brand value declined by 20 per cent to $9.6 billion in 2025 due to lost momentum in the league caused by tensions between India and Pakistan, and teams adjusting to their squad composition post the auction.
The IPL brand value, according to the international brand valuation firm, touched $8.4 billion in 2022 versus $4.7 billion reported in 2021.
The total value of India's top 100 brands has increased by 2 per cent, from $162.1 billion in 2020 to $164.9 billion in 2021, according to the latest Brand Finance India 100 2021 report. This uplift in brand value over the course of the first year of the pandemic is an impressive feat given the global economic crisis following the implementation of national lockdowns in March 2020, when business activity was brought to a halt, affecting both production and consumption. Among the brands that came on the top of the list include Tata Group, Reliance Industries, and Mahindra Group.
Tata remains India's powerful brand with its value ring over $15 billion for the first time.
Groups such as Tata, Godrej, HCL, and L&T lead the way
SBI comes second and Bharti Airtel is third
Famous and long believed to be trusted Indian brands have wilted against foreign brands, says Mohan Guruswamy.
UTC India is playing up the umbrella brand of Carrier and OTIS to push integrated services.
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