Italian carmaker Maserati is targetting India's tier II and III cities, which are proving to be catalysts in spurring demand for super luxury brands, as it looks to strengthen foothold in the country, according to a senior company official. The company, which re-entered India in 2015, has also overhauled its after sales and service support as part of its renewed focus on customer experience. "Maserati has seen a hike in demand in smaller cities although traditionally we enjoyed steady patronage in the metros. "Even though the expansion in terms of physical network presence in these cities depends on our partners," Maserati APAC head Bojan Jankulovski told PTI in an emailed interview.
Maserati, whose logo is modelled on the trident in the statue of Neptune in Bologna's Piazza Maggiore, was acquired by the Fiat Group in 2005.
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