News for '-asha-shekhar'

How Coca-Cola managed to get its fizz back

How Coca-Cola managed to get its fizz back

Rediff.com27 Apr 2018

The seeds of a potential turnaround were sown in 2016, when the firm began to revamp its portfolio to match changing consumer needs.

Why advertisers are spellbound by IPL

Why advertisers are spellbound by IPL

Rediff.com5 Apr 2018

As many as 80 brands are riding the digital and television broadcast this year.