Amazon's pantry division across 29 cities in India helps sellers sell FMCG products on its platform.
While JioMart is doing 250,000 orders per day, BigBasket and Amazon pantry are doing 220,000 and 150,000 orders, respectively.
DMart's everyday low pricing model is being replicated aggressively by most players (online as well offline retailers), compelling the firm to keep prices down significantly.
The sale of Nature's Basket, Godrej's chain of food stores in west India, is the second exit by a big group in a year in the category
While the talks are still at a preliminary stage, sources said major retail players had held discussions with Amazon
At present, other large players in the grocery and food retail space include Flipkart Supermart, Bigbasket, and Grofers.
Many small-scale start-ups are operational in this space for some years now. Larger players, too, seem to have realised the potential and are now entering into the fray, mostly through acquisitions.
Amazon India Country Head Amit Agarwal refers to all talk of mergers as 'noise'. 'All this is a distraction, when the focus should be on the customer,' he says.
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