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Priyanka apologises; says 'show got it wrong'

Source: PTI
September 17, 2021 15:07 IST
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Photograph: Kind courtesy Priyanka Chopra/Instagram

Priyanka Chopra Jonas has issued an apology about her participation in The Activist after the competition series came up against widespread backlash. She said the criticism against the show was 'heard' and accepted.

Produced by CBS and Global Citizen, the series pit activists against each other before a panel of celebrity judges. Their success would have been judged on the basis of their social media campaigns.

After the show was unveiled, there was instant backlash on social media with many people labelling the series as 'insensitive' and 'tone-deaf'.

Some called the show's concept a 'dystopian' celebration of 'Insta-activism'.

Priyanka, along with American singer-songwriter Usher and Dancing With The Stars star Julianne Hough, were to judge the reality show.


In a statement posted on Twitter, Priyanka said the show's aim was to shine the spotlight on activists who tirelessly work for a cause they are passionate about but admitted that the format was 'wrong'.

'I have been moved by the power of your voices over the past week. At its core, activism is fuelled by cause and effect and when people come together to raise their voice about something, there is always an effect. You were heard.

'The show got it wrong and I'm sorry that my participation in it disappointed many of you. The intention was always to bring attention to the people behind the ideas and highlight the actions and impact of the causes they support tirelessly,' her statement read.

American network CBS and producing partners Global Citizen and Live Nation said they were changing the format of The Activist to a one-time documentary special instead of a five-episode competition series.

Priyanka said she is happy that, in the new format, the stories of the activists 'will be the highlight'.

'I'm proud to collaborate with partners who have their ear to the ground and know when it's time to hit pause and re-evaluate.'

The 39-year-old actor said there is a global community of activists who 'fight the fight' every day -- putting their blood, sweat and tears into creating change -- but are rarely acknowledged.

'Their work is so important and they too deserve to be recognised and celebrated. Thank you to each and every one of you for all that you do,' she added.

The series was set to premiere on October 22 but with the competitive element now removed, the makers will announce a new release date.

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