In the midst of an investment drive, Tata Sons on Tuesday claimed that the brand value of group companies and products has shot up to Rs 24,396 crore (Rs 243.96 billion) and said over Rs 1,80,000 crore (Rs 1800 billion) investment was being envisaged in the next 8-10 years.
"Not many have undertaken the brand valuation exercise but I think we are the biggest (brand) in India. We are head and shoulders above anybody," R Gopalakrishnan, director Tata Sons, told reporters on Tuesday morning.
Listing telecommunication, insurance and retail as three new areas for substantial investment, he admitted that the combined investment of the group companies could be about Rs 1,80,000 crore. He, however, did not give any further details.
Tata Sons, which takes a brand equity and promotion fees from the listed group companies for building up brand Tata, feels that there is a "lot of future" for the group in areas like steel and soda ash, where it has made global acquisitions.
Making a presentation to media persons during an informal discussion, Gopalakrishnan said the brand valuation exercise was being taken since 2001 twice a year and Tatas were way ahead of their peers in various aspects and the same was reflected by group chairman Ratan Tata's New Year message to the employees in which he said that "be bold... take courage... go out and do things."
Conceding that till recently Tatas had an image of "old people", he said the holding company as well as group companies had undertaken an exercise to connect with the younger generation.
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