» Business » Remembering the Beetles

Remembering the Beetles

By Amrita Singh
October 07, 2018 09:00 IST
Get Rediff News in your Inbox:

It was in the 1960s that the Beetle attained its cult status, when it became almost synonymous with the hippie movement -- and succeeded in shaking off the grim history of its origins.

As Volkswagen announces the end of the Bug's journey, Amrita Singh goes down a nostalgic road.

Volkswagen's Beetle

IMAGE: America tourists Stafford Newsome and Kaitlin Taft sit in a Volkswagen Beetle, the "world's smallest hotel" as its owner Mohammed Al-Malahim claims, in Shoubak, Jordan, on December 20, 2017. Photograph: Muhammad Hamed/Reuters.

After 80 long years, the Bug that crawled all over the world to become a well-recognised icon and a symbol of pop culture is bidding adieu. Come July 2019 and the production of the Volkswagen Beetle will stop.

But before the Bug's journey comes to a halt, Hinrich J Woebcken, president and CEO of Volkswagen Group of America, has promised that the company will launch two special models -- Final Edition SE and Final Edition SEL -- as an ode to the original "people's car".


Volkswagen's Beetle

IMAGE: A production line manufacturing Volkswagen beetles at the factory in Wolfsburg, West Germany in 1956. Photograph:Keystone Features/Getty Images.

Birth of the Beetle

The history of the Beetle began with Nazi Germany, before World War II, and while it's a pretty car, the same, however, cannot be said about its origins.

In 1934, Adolf Hitler wanted the streets of Germany to be flooded with a people's car that would complement the country's new road network. The car's design was formalised in 1938 and from then on the Volkswagen Type 1, the official name of the car, was produced till 2003. It was informally called the Käfer (beetle) in German, and Beetle is how it came to be recognised the world over.

Volkswagen's Beetle

IMAGE: Vancouver resident Mark Heartwell parks his modified VW Beetle downtown during the Vancouver 2010 Winter Olympics, on February 19, 2010. Photograph: Chris Helgren/Reuters.

Ferdinand Porsche, the lead engineer of the Beetle project, worked hard to make the car that came with extensive directives from Hitler.

Hitler had insisted on a basic car that could transport two adults and three children at 100 km per hour. The engine had to be powerful enough for sustained cruising and its parts had to be inexpensive and readily available.

The first Beetle was made available to the citizens of Germany through a savings scheme and was priced at 990 Reichsmark (the average weekly income in Germany then was around 32 Reichsmark).

The Beetle has had its share of stardom. In the Love Bug, it is the protagonist "Herbie"

Such was the association with Hitler that in May 2000, Prague commemorated the events of 55 years ago, when its citizens had stood up in arms against the Nazis before the end of the World War II, by rolling a former Soviet T-34 tank over a Volkswagen Beetle. The uprising had ended with the arrival of Soviet troops in Prague on May 9, 1945.

Volkswagen's Beetle

IMAGE: The back of a 'Vochol' Volkswagen Beetle is seen during a presentation at the VW 'Autostadt' in Wolfsburg, on December 6, 2012. The Vochol is decorated with beadwork of the Mexican Huichol people. The name is a combination of 'vocho', a popular term for VW Beetles in Mexico, and Huichol. The Volkswagen was covered in 2,277,000 beads applied by eight artisans from two Huichol families in an exclusive design based on Huichol culture. Photograph: Fabian Bimmer/Reuters.

The hippie ride

It was in the 1960s that the Beetle attained its cult status, when it became almost synonymous with the hippie movement -- and succeeded in shaking off the grim history of its origins. It became a symbol of utilitarian transportation and its unique design, which was available in vibrant colours, fit the psychedelic bill. The "people's car" was basic, easy to manage and adaptable. Its sales peaked in the 1960s and ‘70s.

Volkswagen's Beetle

IMAGE: Visitors surround a Volkswagen Beetle car at the so-called 'Sunshinetour 2016' in Travemuende at the Baltic Sea, on August 20, 2016. Photograph: Fabian Bimmer/Reuters.

In the spotlight

The Beetle has had its share of stardom. In the 1968 Disney comedy, The Love Bug, it is the protagonist "Herbie", a pearl-white race car with a mind and spirit of its own. Numerous cars are said to have auditioned for the role of Herbie, but it was the little Bug that drove its way to the big screen. Herbie bagged rolls in three other movies and the franchise made Beetle one of Hollywood's most loved cars.

Bye Bye Braverman, another 1968 comedy film (based on the novel To an Early Grave) also feature a Beetle -- this time cramped with Jewish intellectuals who repeatedly discuss the vehicle's Nazi ancestry.

Fifty years later, the Beetle reappeared at the heart of another film, the 2018 science -fiction flick Bumblebee, which is the sixth instalment of the Transformers film series -- as Bumblebee the Autobot, a golden 1975 Super Beetle.

The car has also influenced the Transformers Throttlebots as also the Transformers-inspired toys that were released in 1987.

In fact, the Beetle is one of the most widely replicated car designs for children's toys. Hot Wheels and Matchbox have produced many versions of the buggy Beetle.

Volkswagen's Beetle

IMAGE: Rene Penia sits in his VW Beetle 1995, locally called 'Vocho', while posing for a photograph with others in Monterrey on April 22, 2015. The car was painted by a local artist to be part of an exhibition on the 1960s at the National History Museum in Monterrey where it was on display for five years. Pena bought the car for 25.000 Mexican pesos in 2013 during an auction and he then converted the car into an electrical vehicle.   Photograph: Daniel Becerril/Reuters.

Fan clubs

And then there are the fan clubs, which include women and even children.

When Volkswagen revived the car's sale in 1998 with the "New Beetle", it mainly attracted women buyers due to its size, make and colours.

The car has its own fan following in India, with various clubs operating in cities such as Bengaluru and Mumbai. There is, for example, the VW Beetle Club of Mumbai and the Bangalore Beetle Club.

The Beetle, in fact, is today among the most wanted vintage cars in India.

Cover Photograph: Ina Fassbender/Reuters

Get Rediff News in your Inbox:
Amrita Singh in Mumbai
Source: source