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Coke launches digital magazine

By BS Reporter
November 16, 2012 11:13 IST
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CokeCoca-Cola Company on Thursday replaced its corporate website with Coca-Cola Journey, which is a digital magazine that focuses on social causes and company news.

"Today, Coca-Cola is taking its digital communications to a new level," says Clyde Tuggle, Chief Public Affairs and Communications Officer.

"The launch issue features a cover story on Coca-Cola's

commitment to supporting schools in India, Chairman and CEO Muhtar Kent's 'Five Keys to Innovation', and an interview with NASCAR driver Danica Patrick.

"We designed Coca-Cola Journey to be a sharp departure from how companies use their corporate websites," explains Ashley Brown, Director of Digital Communications and Social Media.

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BS Reporter in Mumbai
Source: source

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