German giant Bosch on Friday announced the launch in India of a battery-powered screwdriver that it claims can be used by one to fix things at home or office oneself without getting a carpenter or technician.
The company also unveiled two other products as it forayed into the 'DIY' (Do-It-Yourself) segment within the power tools space in India, where it claims a 30 per cent market share, to give a push to the business.
Bosch IXO, which is hitting the Indian market next month, can fix a loose screw, a shaky handle, the knobs in one's cupboard, or vessel handles, among others, company officials said.
Powered by a rechargeable lithium ion battery, it comes with 12 screw bits, one drill bit, and one extension for optimum flexibility, and a handy charger which doubles up as a tool holder.
It's priced at Rs 1,999 and Bosch hopes to sell 30,000 units in the first year in India. In some other markets abroad, Bosch launched it last year, and in one year, 2.2 million units have been sold worldwide, business head of Bosch Power Tools India, Navin Paul, told reporters in Bangalore.
Besides the convenience aspect, the company is positioning the product as one which can be used by people of any age as well as a gifting option.
The company also announced the launch of 'Smart Home' kit and 'Aquatak.'
The kit contains all required tools in a briefcase and is priced at Rs 3,000, while Aquatak, a compact cleaning equipment, carries a price tag of Rs 12,000. Bosch hopes to sell 15,000 units of Aquatak and some 20,000 to 25,000 units of Smart Home kit in the Indian market in the first year.
The three tools have been specially designed to execute jobs at home ranging from drilling, screwing, fixing to cleaning instead of calling a carpenter, electrician or cleaner, Paul said.
Bosch claims a 30 per cent market share in Indian power tools market which is growing at a rate of 12 per cent annually.
The company had sales of Rs 120 crore (Rs 1.20 billion) last year in this space and was looking to clock Rs 150 crore (Rs 1.50 billion) in the current year, Paul said.
"We are planning to capture 40 per cent share of power tools market in India by 2006," a company official said.
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