The Gujarat Co-operative Milk Marketing Federation, which markets Amul brand of products, plans to open 400 'Utterly Delicious' parlours at Gujarat State Transport Corporation bus stations across the state.

At present, there are 150 'Utterly Delicious' parlours across the country including at selected railway stations and corporate campuses in Mumbai, Bangalore and at Metro Rail in Delhi.

"The objective behind establishing parlours at bus stations is to serve the travellers with hygienic milk and milk products at printed maximum retail prices. The outlets would offer the entire range of Amul products including pouch milk, flavoured milk, ice-creams and chocolates," said R S Sodhi, general manager -- dairy line, GCMMF. Four outlets, designed by National Institute of Designing, were inaugurated in a bus stand Ahmedabad recently.

The Federation has also asked the Union ministry to allow the respective state milk marketing federations to open Utterly Delicious parlours at railway stations. Earlier, Union railway minister, Lalu Prasad, had expressed his desire to provide space to co-operatives to open stores on railway platforms.

"We have informed our intentions to the railway ministry and are waiting for the green signal," said Sodhi.

GCMMF also aims at increasing the brand visibility through parlours at such public place and compete with unorganised milk booths serving low quality products.