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Salt

The brand, Dandi Salt, belongs to which group?
Take the Rediff Biz Quiz and find out how much you know about India and its salt brands.

1. The brand Dandi Salt belongs to which group?
a) Kunwar Ajay
b) Hindustan Lever
c) ITC

2. Which was India's first iodized salt?
a) Captain Cook
b) Annapurna
c) Tata Salt

Wrong! Try again..
Wrong!
The correct answer is Tata Salt.
Launched in August 1983, Tata Salt was the first national brand of packaged salt to be marketed in India. Soon after its launch, it came out with the iodized version of its salt, the first packaged iodized salt in the country. Tata Salt became a household name with its memorable ad line, Namak ho Tata ka, Tata namak.
Correct!
Launched in August 1983, Tata Salt was the first national brand of packaged salt to be marketed in India. Soon after its launch, it came out with the iodized version of its salt, the first packaged iodized salt in the country. Tata Salt became a household name with its memorable ad line, Namak ho Tata ka, Tata namak.

3. Hindustan Lever Limited owns two salt brands. Which are they?
a) Annapurna and Captain Cook
b) Naturefresh and Annapurna
c) Captain Cook and Naturefresh

Wrong! Try again..
Wrong! The correct answer is Annapurna and Captain Cook.
Hindustan Lever first launched it owns Annapurna salt. Soon after that it acquired Captain Cook through the merger of International Bestfoods with itself. While HLL decided not to continue the Captain Cook atta brand, it still markets Captain Cook salt.
Correct!
Hindustan Lever first launched it owns Annapurna salt. Soon after that it acquired Captain Cook through the merger of International Bestfoods with itself. While HLL decided not to continue the Captain Cook atta brand, it still markets Captain Cook salt.

4. Which is the second largest selling branded salt in India?
a) Captain Cook
b) Annapurna
c) Dandi Salt

Wrong! Try again..
Wrong! The correct answer is Annapurna.
The ORG-Marg figures for the year ended 2002 showed that Tata Salt grabbed a market share of 36.58 per cent and remained the highest selling salt brand in the country. During that time Annapurna's market share touched 34.46 per cent to take the second spot. Captain Cook was third with 7.78 per cent market share.
Correct!
The ORG-Marg figures for the year ended 2002 showed that Tata Salt grabbed a market share of 36.58 per cent and remained the highest selling salt brand in the country. During that time Annapurna's market share touched 34.46 per cent to take the second spot. Captain Cook was third with 7.78 per cent market share.

5. What is the brand of salt from ITC called?
a) Aashirvad
b) Saffola
c) Gharana

Wrong! Try again..
Wrong! The correct answer is Aashirvad.
In April 2003, ITC foods announced the launch of a salt brand under the name of 'Aashirvad.' Salt is the second offering from ITC Foods' staple business in the past ten months, the first being the ready to cook dishes. ITC Foods hopes to clock Rs 500 crore in sales over the next five years.
Correct!
In April 2003, ITC foods announced the launch of a salt brand under the name of 'Aashirvad.' Salt is the second offering from ITC Foods' staple business in the past ten months, the first being the ready to cook dishes. ITC Foods hopes to clock Rs 500 crore in sales over the next five years.

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Compiled by: Priya Ganapati



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