11 start-ups to watch out for in 2012

Forbes India recently released the list of start-ups to watch out for in the year 2012. Read on to know the magazine's list of top 11 promising start-ups. Illustrations by Uttam Ghosh/Dominic Xavier

1. Pubmatic

Inception: October 2006

Founder: Amar Goel and Rajeev Goel

Pubmatic was started with the aim to provide publishers with better control of their advertising revenue and brand. It has seven offices internationally, namely the US, Europe, and Asia.

Among its leading subscribers include The Huffington Post, eBay, United Online, TV Guide to name a few.

Inception: 2007

Founder: Jaspreet Singh, Ramani Kothandaraman and Milind Borate

Druva is a start-up that protects data on enterprise laptops, smartphones and tablets. Till date it has a subscription of 750 customers and protects 300,000 laptops and other devices.

Inception: 2010

Founders: Vinay Sanghi and Rajan Mehra

MotorExchange is a start-up that aims to capitalise on the used vehicle market.

It brings together qualified sellers and professional buyers of used vehicles, (including banks, corporate firms, leasing companies and automotive dealerships) and provides them the service at an efficient price.

Inception: January 2009

Founder: Vikram Vora

Mydentist is a dental care start-up that enables proactive care for people's teeth in a friendly and affordable way.

It has six clinics in Mumbai city.

Inception: June 2006

Founder: Ramesh Ramanathan

Janaadhar is a start up initiative by Janalakshmi Social Services that aims to provide cost affordable, high-quality housing, along with easily accessible housing finance to consumers.

Inception: 2006

Founder: Essel Group

Itz Cash was launched in India as the country's first ever 'multi service prepaid card company'.

The company wanted to introduce multipurpose stored value card of various denomination, which can be used to buy various goods and services from affiliated merchants anywhere, anytime, thus increasing sales for all its affiliated merchants and providing better safety and convenience for the consumer.

Inception: 2007

Founder: Dr Kishore Kumar

Cloud Nine is a Bangalore based healthcare start-up that prioritises in prenatal and birth care process of patients.

The organisation aims to increase the child birth survival rate with the help of trained medical professionals and intelligent use of technology.

Inception: 2009

Founders: Sudesh Menon and Mohan Ranbaore

Waterlife is a start-up that provides affordable potable water to underserved rural areas in the country.

A press release by the company stated that they have installed water systems in more than 1,500 villages and urban areas that cater to more than one million people.

Inception: July 2009

Founders: Hitesh Dhingra and Amanpreet Bajaj

Letsbuy.com is an online electronics shopping portal that provides electronics products and gadgets at amazingly low prices.

Inception: July 2008

Founder: Deepinder Goyal and Pankaj Chaddah

Zomato is an online food and lifestyle portal that provides you with detailed listings on restaurants, menu, reviews, events and the like.

The website claims that it covers over 17,000 restaurants in the country spread across Mumbai, Bangalore, Delhi, Kolkata, Pune, Jaipur, Hyderabad, Chennai, Ahmedabad and Chandigarh.

Inception: July 2011

Founder: Sartaj Singh Mehta and Kavindra Mishra

Zovi.com is an apparel brand that is exclusively available online. The brand deals with both men's wear and women's wear products.