This particular fashion campaign was aimed at encouraging women to embrace their choices.
Photographs by Hitesh Harisinghani/Rediff.com
The #NotWhatIWear was not a regular fashion show where designers showcased their creations.
It had a social purpose too -- to encourage women to freely make sartorial decisions without being judged for it.
RJ Malishka, Mallika Dua and Varun Thakur were there to support the cause.
IMAGE: Mallika Dua, Varun Thakur and RJ Malishka pose on the ramp.
IMAGE: Models posed wearing placards carrying messages that questioned social norms and attitudes.
IMAGE: The show's tagline 'Doubt is Out' featured monochrome creations.
IMAGE: The campus line featured clothes that defied the norm 'they told me not to wear this to college'
IMAGE: Fearless dressing was the highlight of the show.
IMAGE: Bright coloured clothes like these were featured too.
IMAGE: Even the saris were draped differently adding to the spunk.
IMAGE: Tops with doodle art were teamed with hot pants with tattered hems.
IMAGE: Tunics with cold shoulder sleeves were teamed with denim shorts.
Inspired to wear your style on your sleeve?