25 biggest brands in the world

A brand that listens to its customers, employees and investors and respond to their concerns are not only able to leave a lasting impression, but also win markets. The biggest companies in the world build on success, rectify mistakes and regularly nurture their brands.

Let's take a look at some of the biggest brands in the world.

Source: Interbrand

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Coca-Cola

Brand value: $77.8 billion

Rise in brand value: 8 per cent

Overall rank: 1

Coca-Cola, which is based in Atlanta, Georgia, was introduced in 1886 by John Pemberton as a non-alcoholic version of French Wine Coca. Today, the company sells more than 3,500 products in 200 countries.

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Apple

Brand value: $76.5 billion

Rise in brand value: 129 per cent

Overall rank: 2

Apple, which is based in Cupertino, California, is famous for its Mac line of computers, iPhone, iPad and iTunes. It posted $156.508 billion revenue, $55.241 billion operating income and employs 80,000 staff.

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IBM

Brand value: $75.5 billion

Rise in brand value: 8 per cent

Overall rank: 3

IBM, which is based in Armonk, New York, offers solutions ranging from mainframe to nanotechnology. It also sells hardware, software and consulting services around the world. IBM posted $106.916 billion revenue, $21.90 billion income and employs 430,000 staff.

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Google

Brand value: $69.7 billion

Rise in brand value: 26 per cent

Overall rank: 4

Google, which is based in Mountain View, California, offers Internet-related services and products, including online search, cloud computing and software. It posted $50.18 billion revenue, $12.76 billion operating income and employs more than 44,000 staff around the world.

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Microsoft

Brand value: $57.8 billion

Rise in brand value: down 2 per cent

Overall rank: 5

Microsoft, which is based in Redmond, Washington, is famous for its Windows operating system, video games, search engine and mobile phones. It posted $77.85 billion revenue, $26.76 billion operating income and employs 97,000 staff around the world.

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General Electric

Brand value: $43.6 billion

Rise in brand value: 2 per cent

Overall rank: 6

General Electric, which is based in Connecticut, United States, has four major areas of operations: Energy, technology infrastructure, capital finance and consumer & industrial. It posted $147.359 billion revenue, $17.406 billion operating income and employs more than 300,000 staff around the world.

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McDonald's

Brand value: $40 billion

Rise in brand value: 13 per cent

Overall rank: 7

McDonald's, which is based in Illinois, United States, began operating in 1940 and now serves 68 million customers everyday in nearly 120 countries. It posted $27.56 billion revenue, $8.60 billion operating income and employs more than 1,800,000 staff around the world.

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Intel

Brand value: $39.3 billion

Rise in brand value: 12 per cent

Overall rank: 8

Intel, which is based in Santa Clara, California, began operating in 1968 and is now the largest semiconductor chip maker in the world. It posted $53.34 billion revenue, $14.63 billion operating income and employs more than 100,000 staff around the world.

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Samsung

Brand value: $32.8 billion

Rise in brand value: 40 per cent

Overall rank: 9

Samsung, which is based in Seoul, South Korea, began operating in 1938 and now its subsidiaries include Samsung Electronics, Samsung Heavy Industries, Samsung Engineering and Samsung C&T. It posted $247.5 billion revenue, $18.3 billion net income and employs more than 370,000 staff around the world.

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Toyota

Brand value: $30.2 billion

Rise in brand value: 9 per cent

Overall rank: 10

Toyota, which is based in Aichi, Japan, began operating in 1937 and is now one of the biggest manufacturers of vehicles in the world. It posted 22.064 trillion yen revenue, 1.320 trillion yen operating income and employs more than 325,000 staff.

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Mercedes-Benz

Brand value: $30 billion

Rise in brand value: 10 per cent

Overall rank: 11

Mercedes-Benz, which is based in Stuttgart, Germany, began operating in 1886 and is now one of the biggest manufacturers of luxury cars in the world. Daimler, the parent company of Mercedes-Benz, posted 114.297 billion euro revenue, 8.615 billion euro operating income and employs more than 275,000 staff.

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BMW

Brand value: $29 billion

Rise in brand value: 18 per cent

Overall rank: 12

BMW, which is based in Stuttgart, Germany, began operating in 1916 and is now one of the biggest manufacturers of luxury cars in the world and the parent company of Rolls-Royce. It posted 76.84 billion euro revenue, 8.30 billion euro operating income and employs more than 100,000 staff.

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Disney

Brand value: $27.4 billion

Rise in brand value: Down 5 per cent

Overall rank: 13

Disney, which is based in Burbank, California, began operating in 1923 and is now the largest media company in the world. It posted $42.278 billion revenue, $9.260 billion operating income and employs more than 166,000 staff.

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Cisco

Brand value: $27.1 billion

Rise in brand value: 7 per cent

Overall rank: 14

Cisco, which is based in San Jose, California, began operating in 1984 and is now one of the largest networking equipment manufacturer and seller in the world. It posted $46.061 billion revenue, $10.065 billion operating income and employs more than 72,360 staff.

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Hewlett-Packard

Brand value: $26 billion

Rise in brand value: Down 8 per cent

Overall rank: 15

Hewlett-Packard, which is based in Palo Alto, California, began operating in 1939 and is now the biggest manufacturer of personal computers in the world. It posted $120.357 billion revenue, $9.566 billion operating income and employs more than 331,800 staff.

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Gillette

Brand value: $24.8 billion

Rise in brand value: 4 per cent

Overall rank: 16

Gillette, which is based in Boston, Massachusetts, began operating in 1901 and is now one of the biggest manufacturer of personal care and household products in the world. Procter & Gamble, the parent company of Gillette, posted $84.17 billion revenue, $14.48 billion operating income and employs more than 126,000 staff.

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Louis Vuitton

Brand value: $23.5 billion

Rise in brand value: 2 per cent

Overall rank: 17

Louis Vuitton, which is based in Paris, France, began operating in 1854 and is now one of the leading international fashion houses in the world. It has been consistently voted the most valuable luxury brand.

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Oracle

Brand value: $22.1 billion

Rise in brand value: 28 per cent

Overall rank: 18

Oracle, which is based in Redwood City, California, began operating in 1977 and is now third-largest software manufacturer by revenue in the world. Oracle posted $37.18 billion revenue, $14.68 billion operating income and employs more than 120,000 staff.

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Nokia

Brand value: $21 billion

Rise in brand value: Down 16 per cent

Overall rank: 19

Nokia, which is based in Espoo, Finland, began operating in 1865 and is now the second-largest mobile phone manufacturer in the world. Nokia posted 30.176 billion euro revenue and employs more than 97,798 staff.

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Amazon

Brand value: $18.6 billion

Rise in brand value: 46 per cent

Overall rank: 20

Amazon, which is based in Seattle, Washington, began operating in 1994 and is now the largest online retailer in the world. Amazon posted $61.09 billion revenue, $676 million operating income and employs more than 97,000 staff.

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Honda

Brand value: $17.2 billion

Rise in brand value: Down 11 per cent

Overall rank: 21

Honda, which is based in Tokyo, Japan, began operating in 1948 and is now one of the biggest vehicle manufacturer in the world. Honda posted 9.877 trillion yen revenue, 544.8 billion yen net income and employs more than 179,060 staff.

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Pepsi

Brand value: $16.5 billion

Rise in brand value: 14 per cent

Overall rank: 22

Pepsi, which is based in New York, United States, began operating in 1965 and is now the second-largest food and beverage business in the world. PepsiCo posted $66.504 billion revenue, $9.633 billion operating income and employs more than 278,000 staff.

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H&M

Brand value: $16.5 billion

Rise in brand value: 1 per cent

Overall rank: 23

H&M, which is based in Vasteras, Sweden, began operating in 1947 and is now the second-largest retailer in the world. H&M posted 126.97 billion Swedish kroner revenue, 24.66 billion Swedish kroner operating income and employs more than 59,440 staff.

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American Express

Brand value: $15.7 billion

Rise in brand value: 8 per cent

Overall rank: 24

American Express, which is based in New York City, United States, began operating in 1850 and now accounts for 24 per cent of all credit card dealings in the United States. American Express posted $33.80 billion revenue, $6.451 billion operating income and employs more than 63,600 staff.

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SAP

Brand value: $15.7 billion

Rise in brand value: 8 per cent

Overall rank: 25

SAP, which is based in Baden-Wurttemberg, Germany, began operating in 1976 and is now the world leader in enterprise software and software-related services. SAP posted 16.22 billion euro revenue, 4.064 billion euro operating income and employs about 65,000 staff.