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Rediff.com  » Business » iPhone's price markup remains way below inflation rate

iPhone's price markup remains way below inflation rate

By Ishaan Gera
November 17, 2022 14:35 IST
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The price of the base model of the iPhone increased 25 per cent between 2017 and 2022, whereas inflation rose 29.7 per cent between September 2017 and September 2022.

IMAGE: At Rs 79,900 for the base model (iPhone 14), Apple's iPhone is more expensive than most other smartphones. Photograph: Kind courtesy Lukas Gehrer/Pixabay.com
 

At Rs 79,900 for the base model (iPhone 14), Apple's iPhone is more expensive than most other smartphones.

Still, a Business Standard analysis found that Apple iPhones have not even beaten inflation over the past six years.

The price of the base model of the iPhone increased 25 per cent between 2017 and 2022, whereas inflation rose 29.7 per cent between September 2017 and September 2022.

The Pro model, however, has been way higher than consumer inflation. Between 2017 to 2022, the prices of the iPhone Pro model went up 46 per cent.

IMAGE: Apple's iPad Pro tablet. Photograph: Kind courtesy rpnickson/Pixabay.com

The Cupertino giant's base model tablet (iPad) has witnessed a 55.4 per cent price increase over the past six years.

Recently, Apple's base-level iPad was made available in India for Rs 44,900. Although Apple has made significant design changes to the tablet, the price received a considerable bump of Rs 14,000 over last year.

Feature Presentation: Ashish Narsale/Rediff.com

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Ishaan Gera
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