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Rediff.com  » Business » Every second car sold in India is white in colour

Every second car sold in India is white in colour

Last updated on: October 15, 2014 16:14 IST
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All-new Mahindra Scorpio in White colour. Photograph: Kind Courtesy, Mahindra & Mahindra

One in every two cars sold in India last year was painted in white, according to a study by J D Power. Over 25 per cent of the customers opted for shades of silver and grey.

Despite India being renowned for its fondness of vibrant colours, white and silver have been the top choices when it comes to automobiles.

Region-wise split shows that North Indians are more fond of white coloured cars (66 per cent cars are white) compared to the South Indians (35 per cent).

Finishing third on the list of most preferred automotive colours are red and maroon shades which accounted for 11 per cent of cars sold in the country in 2013. Black, which is widely considered as a symbol of elegance has managed a paltry 4 per cent.

Grey Honda City. Photograph: Kind Courtesy, Honda

Coming to the brand-wise preference, ET reports that white, silver and Urban Titanium (a hue of grey) are the top choices of Honda customers.

Red emerges as the preferred colour of choice for Audi’s range of sportcars (R8, RS7, RS5, S6, S4 and TT). Young Mercedes customers (who are the target for the A- and B-Class) also like their cars in red.

The hot weather of India which easily heats up black coloured cars is considered to be one of the reasons for the poor performance of the dark shade.

Easy maintenance and relatively higher resale values play in favour of white, silver and grey shades. Moreover, the non-traditional colours usually carry a premium which drives away customers.

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