The company plans to display and sell the new product line in upscale consumer electronics stores and Giorgio Armani's direct controlled retail network. The tri-brand GSM/GPRS phone will be available in European countries, the Asian region and parts of the US by November.
American watch company Swatch Group is eyeing the Indian film industry with its brand Hamilton, featured in over 300 Hollywood movies.
Indian notebook sales are moving at a scorching pace -- 73 per cent year-on-year in the first quarter of 2007 -- and this is affecting the volume growth in the IT peripherals market.
"Globally, there is an upsurge in the money spent on the Olympics. The effect will now be seen in India as well, with marketers betting more," said Pratab Bose, CEO, Ogilvy & Mather India. At a global level, the 29th Olympics, which will take place between August 8 and August 24, 2008 in Beijing, is likely to attract the highest ad spends to date.
The concerns have grown after the ICL decided to postpone its tournaments from October 1 to mid-November this year.
As the Men in Blue flew home to a hero's welcome in Mumbai, advertisers are betting over Rs 250 crore in the next 90 days on cricket TV broadcasts -- a hefty 16 per cent of average advertising spends in the festival season.
Players like Rohit Sharma or Dinesh Karthik who could never command more than Rs 10 to Rs 15 lakh can now hope to hit Rs 30 lakh for new deals. Bowler Sreesanth's endorsement tag has shot up from Rs 25 lakh to Rs 40 lakh.
In return, the BCCI is offering a revenue share from stadium advertising and gate money but not television rights.
As the Rs 25,000-crore (Rs 250-billion) consumer durables industry has done away with price cuts this year, companies are providing consumers with a new hook -- value-added offers.
Temptation Foods, the Mumbai-based frozen foods exporter, is all set to revive talks with Marico Industries for buying the food brands Sil and Meal Maker, after receiving the approval of its shareholders to raise Rs 150 crore.
According to a report by AdEx, a division of television viewership monitoring agency TAM Media, air-conditioners accounted for a cool 14 per cent share of the advertising on TV by consumer durables companies.
There will be three other key sponsors, at least one of these is expected to be announced in five days. There may also be seven associate partners.
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