Devina Joshi &Amp; Ankita Rai &Amp; Sonali Chowdhury

Stories by Devina Joshi &Amp; Ankita Rai &Amp; Sonali Chowdhury

Will Maggi succeed in recreating the old magic?

Will Maggi succeed in recreating the old magic?

Rediff.com   16 Nov 2015

A comeback without a digital plan may turn out to be futile.

Cars, phones that impressed consumers with their amazing features

Cars, phones that impressed consumers with their amazing features

Rediff.com   20 Oct 2015

Like last year, this year too smartphones dominated the most successful launches taking the top three slots, with two auto brands completing the top 5 line-up.

How e-commerce firms are making money from 'returned' products

How e-commerce firms are making money from 'returned' products

Rediff.com   29 Sep 2015

High return rates in the e-commerce space are making a dent in the margins of e-retailers.

Lessons Nestle must learn from its big mistakes

Lessons Nestle must learn from its big mistakes

Rediff.com   17 Aug 2015

Lessons Nestle must learn from its big mistakes

How you can retain the start-up magic

How you can retain the start-up magic

Rediff.com   11 May 2015

How do you balance the demands of an expanding business with the desire to retain the culture that made you successful?

Start-ups, here's how to manage your employees

Start-ups, here's how to manage your employees

Rediff.com   4 May 2015

Managing human resources remains a major and under-appreciated challenge for most start-ups.

Best ways a brand can reclaim its reputation after a crisis

Best ways a brand can reclaim its reputation after a crisis

Rediff.com   14 Apr 2015

'The crisis-hit brand needs to react, and react without sounding outraged or angry. '

Changing your brand logo? Few things that can make or kill business

Changing your brand logo? Few things that can make or kill business

Rediff.com   13 Apr 2015

A new logo can harm image than doing good, say experts.

Meet the Jabong founder: A man who wears many hats

Meet the Jabong founder: A man who wears many hats

Rediff.com   20 Feb 2015

Entrepreneurship hasn't been a cakewalk for him, says Sinha.

Big sale: Lessons for retailers to keep customers happy

Big sale: Lessons for retailers to keep customers happy

Rediff.com   20 Oct 2014

With the festive season underway, retailers in the online and the offline world need to prepare well to offer the best deals to consumers and earn trust.

40 years ago.. and now: How the Mahindra Group survived crisis

40 years ago.. and now: How the Mahindra Group survived crisis

Rediff.com   15 Sep 2014

From selling 14,000 Jeeps in 1973, we slipped to selling just 7,000 vehicles within just three-and-a-half years by 1976.

Apple, Starbucks gave good returns to shareholders: Report

Apple, Starbucks gave good returns to shareholders: Report

Rediff.com   11 Aug 2014

Developed markets have performed better than emerging market firms in the top 10 TSR-based rankings, says a BCG report.

Brands outsource ideation to India for their global campaigns

Brands outsource ideation to India for their global campaigns

Rediff.com   8 Oct 2013

With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.

Starbucks CEO on what makes a great leader

Starbucks CEO on what makes a great leader

Rediff.com   5 Nov 2012

Like parents, leaders make tough choices, says Howard Schultz.