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How Hindustan Unilever plans to fight toxic ads

By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content. The country’s largest advertiser,  (HUL), is......

Martin Sorrell: 'Massive changes sweeping advertising'

'You have to tear it all down if you want to build something new tomorrow.' Photograph: Adeel Halim/Reuters A new-age digital advertising and marketing services company, S4 Capital, which was......

As Sorrell's reign ends WPP stares at an uncertain future

Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......

'Digital revolution has just begun in India'

Daniel Morel is the chairman and CEO of digital and direct marketing company Wunderman.A WPP entity, Wunderman's operations in India were split into two last year: one catering to global clients......

Ranjan Kapur is WPP country manager

Global communications giant WPP has appointed Ranjan Kapur as WPP country manager in India. He succeeds the late marketing guru Shunu Sen."Ranjan will act as a group ambassador representing WPP......

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