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Sylvester Dacunha

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40 Years Ago...and now: Earning respect for the ad craft

Advertising is a team business and the firepower few admen bring is unheard of, says Mohammed Khan. I came to India in 1971, after working in London for about eight and a half years. Most of the......

Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul: An utterly butterly self-sufficient brand

Amul Milk ATM. Photograph: Kind Courtesy, Amul Dairy The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with......

Best Amul advertisements in 2012

Amul advertisements are among the best ad campaigns in India. Entertaining and captivating, these ads have made lasting impressions since decades.The Amul advertisement journey began in 1966, when......

The BEST Amul advertisements in 2011

Amul's advertisements have touched the hearts of millions of Indians since decades. Amul's illustrious advertisement journey began in 1966, when the company approached Sylvester daCunha to design a......
  Web results for Sylvester Dacunha
The Slogan Debate

Why do some brands move away from cult taglines associated with them, and find new ones? Why do others stick with the same tagline for decades?... ...

http://www.impactonnet.com/node/3132
Earning respect for the craft

Sayantani Kar September 10, 2014 Last Updated at 21:39 IST I came to India in 1971, after working in London for about eight and a half years. Most... ...

http://www.business-standard.com/article/management/40-years-ago-and-now-earning-respect-for-the-craft-114091001273_1.html
Utterly self-sufficient

The Amul Girl was created by Sylvester daCunha to counter the Polson dairy girl. The tubby little moppet in the familiar polka-dotted dress is not... ...

http://www.afaqs.com/news/story/41826_40-Years-Ago...and-now:-Utterly-self-sufficient

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