It was in the 1960s that the Beetle attained its cult status, when it became almost synonymous with the hippie movement -- and succeeded in shaking off the grim history of its origins. As Volkswagen announces the end of the Bug's journey, Amrita Singh goes down a nostalgic road.
The German luxury car manufacturer is quietly building on the legacy of the Mini, enticing young, trend-conscious and quality-oriented buyers with the promise of making them stand out in the crowd.