Health drinks such as Ribena, Lucozade and X-35 Body fuel may soon become the household names, as PepsiCo, Coca-Cola, Amul and GlaxoSmithkline are planning to introduce these drinks.
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
'When I give advice to my Indian relatives they are shocked.' 'I tell them to eat butter again and eggs and all that stuff.' And eat only so much rice.' 'Instead of having three chapattis, have one.' A must-read interview!
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