A study by Internet research firm JuxtConsult reveals that one out of every seven regular Internet users is from the rural belt.
According to Juxt, users' loyalty with Chrome is the highest, at 64 per cent, followed by Firefox, at 36 per cent, and IE at 29 per cent.
Matrimonial sites like Bharat Matrimony and Shaadi.com have been around for a decade as compared to dating and friendship sites, which are just around three years old in India.
Interestingly, majority of the 26 highly user-friendly websites come from the world of e-commerce.
Online air ticket bookings have overtaken online train ticket bookings as travel portals such as makemytrip.com dominate the top-of-mind category brand
Incidentally, the online buyers' base is growing at a much higher rate than that of internet users.
Sending emails is the most popular activity with a user base of close to 24 million, or 95 per cent of the total active Internet users.
World's most popular free email providers Gmail and Yahoo have made telephone number mandatory for creation of new email addresses in a bid to check spam.
The company runs 15 matrimonial websites under Bharat Matrimony and around 300 websites under Community Matrimony.