Encouraged by the the high viewership for the ongoing Indian Premier Leaguecricket matches, official broadcaster Sony Set Max is expecting to sell its remaining inventory of 10-second advertisement......
Media planners and executives of TV rating agencies say general entertainment channels have started feeling the heat, as the Indian Premier League is receiving not only an avalanche of......
'At a time when sports leagues are often smothered by the allure of spurious glamour, it is easy to forget what makes them so exciting in the first place: The sport itself.''At its core, the PKL......