Investors want to see evidence that CEO Mark Zuckerberg's 8-year-old company is delivering on promises to develop a full-fledged mobile advertising business.
Facebook has launched a joint project with Russian mobile operators on free access to its website via cell phones, an official of the social networking company said.
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The US company is driving this strategy through a combination of initiatives, including working with telecom carriers to offer Facebook to users at an affordable rate.
Telecom operator Bharti Airtel on Monday said that its subscribers can access social networking site Facebook on their mobiles free of cost for two months till August 31.
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According to him, Facebook News Feed is the new mobile shopping aisle where Omni channel retailers can reach all of these people every day and merchandise products to strengthen their brands and increase sales -- both in stores and online.
Facebook and Google together accounted for over 66 per cent of the global mobile ad spending in 2013, that rose over two-fold to $17.96 billion, compared to 2012.
Mark Zuckerberg, the 29-year old chief executive who co-founded Facebook in his Harvard dorm room, said the company was beginning to reap the benefit of investments to retool certain products.
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