Xiaomi, which sells its phones exclusively through e-commerce website Flipkart.com in India, is looking to find a foothold in a market that has at least 80 different phone companies fighting it out for market share.
In a bid to tap the sizable youth population of the country ahead of the 2014 Lok Sabha polls, Bharatiya Janata Party has given the task of mobilising them through social media to general secretary Amit Shah.