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David Ogilvy

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40 Years Ago...and now: Earning respect for the ad craft

Advertising is a team business and the firepower few admen bring is unheard of, says Mohammed Khan. I came to India in 1971, after working in London for about eight and a half years. Most of the......

The best way to influence consumers

For many big brands, investment in advertising is as big as the amounts spent in setting up factories and other infrastructure, says Madhukar Sabnavis.The beverage station was located in a......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

The need for culture-sensitive marketing

In the early 1990s, a pioneering CEO, who was not marketing-trained, while briefing the agency on a press advertisement, said innocently, "Let us first list all the points we want to say about our......

Hill & Knowlton Asia gets nod to set up Indian arm

Leading international communications agency Hill & Knowlton Asia Pacific has received clearance to set up a 100 per cent subsidiary in India that will offer public relations and public affairs......

Review: Turning 30 is embarrassing

Raja Sen reviews Turning 30. Post YOUR reviews here! I turned 30 last week, and clearly my life isn't the kind debutant director Alankrita Srivastava would make a movie about. I didn't open a door......

Ames and Durant qualify for US Open

Canadian Stephen Ames and American Joe Durant were among nine players who booked their places at next week's US Open in a weather-delayed sectional qualifier in Memphis, Tennessee, on Tuesday. A......

Woods seals Presidents Cup for US

Tiger Woods found his putting groove to clinch the Presidents Cup for the United States, who held off a stiff challenge by the Internationals at Royal Melbourne Golf Club on Sunday. The 14-times......

'Dear Tiger, the great bowler in the sky eventually bowls us'

Derek O'Brien pays tribute to Mansur Ali Khan Pataudi, who passed into the ages on Thursday. This piece is a tribute from me, but well might be from any one of us who have had the privilege of......

Dougherty leads US Open

Nick Dougherty, taking advantage of rain-softened conditions with a precise short game, fired a two-under-par 68 to forge one shot clear in the US Open first round on Thursday.While world number......

Woods loses to O'Hern to end Tour title run

Tiger Woods came close to pulling off a Houdini-like escape against Australia's Nick O'Hern before his run of seven consecutive PGA Tour titles ended at the WGC-Accenture Match Play Championship......
  Web results for David Ogilvy
Piyush Pandey, the (real) mad man

Piyush Pandey, Executive Chairman & National Creative Director Ogilvy & Mather South Asia There is something quite old-school about the way we... ...

http://www.mid-day.com/articles/piyush-pandey-the-real-mad-man/16252196
OutSystems Names 2015 Innovation Award Winners

From the Wires May. 27, 2015 09:23 PM Companies recognized for pioneering initiatives in rapidly delivering mobile and web apps SINGAPORE,... ...

http://in.sys-con.com/node/3337500
The 'feared' Brit and the 'amiable' American- meet Apple's 2 newly promoted design chiefs

Richard Howarth/Facebook/Alan Dye/LinkedIn Richard Howarth (L) and Alan Dye (R). Apple design chief Jony Ive has been promoted to the newly... ...

http://www.businessinsider.in/The-feared-Brit-and-the-amiable-American160-meet-Apples-2-newly-promoted-design-chiefs/articleshow/47430743.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership
Parminder Singh and Martin Sorrell enthralled audiences

Singh spoke about brands becoming a part of social conversations by using Twitter, Sorrell shared his views on India. Day two of Melt 2015... ...

http://www.afaqs.com/news/story/44335_Zee-Melt-2015-Parminder-Singh-and-Martin-Sorrell-enthralled-audiences
PM360 Announces Winners Of The First Annual ELITE Awards

/PRNewswire/ -- PM360 , a leading health-marketing industry trade magazine, has announced the winners of its inaugural ELITE awards. The ELITE ( E... ...

http://in.advfn.com/p.php?pid=nmona&article=66929038

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
Broswe by: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z