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A giant leap: From advertising to storytelling

  As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep customers watching or reading their advertising.......

40 Years Ago...and now: Earning respect for the ad craft

Advertising is a team business and the firepower few admen bring is unheard of, says Mohammed Khan. I came to India in 1971, after working in London for about eight and a half years. Most of the......

The best way to influence consumers

For many big brands, investment in advertising is as big as the amounts spent in setting up factories and other infrastructure, says Madhukar Sabnavis.The beverage station was located in a......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

The need for culture-sensitive marketing

In the early 1990s, a pioneering CEO, who was not marketing-trained, while briefing the agency on a press advertisement, said innocently, "Let us first list all the points we want to say about our......

Review: Turning 30 is embarrassing

Raja Sen reviews Turning 30. Post YOUR reviews here! I turned 30 last week, and clearly my life isn't the kind debutant director Alankrita Srivastava would make a movie about. I didn't open a door......

It was Jason's 'Day' at PGA

Day's tough life journey finally leads to major win Jason Day celebrates with wife Ellie Day after winning the PGA Championship. Photograph: Brian Spurlock-USA TODAY Sports/Reuters Bruised but......

Ames and Durant qualify for US Open

Canadian Stephen Ames and American Joe Durant were among nine players who booked their places at next week's US Open in a weather-delayed sectional qualifier in Memphis, Tennessee, on Tuesday. A......

Woods seals Presidents Cup for US

Tiger Woods found his putting groove to clinch the Presidents Cup for the United States, who held off a stiff challenge by the Internationals at Royal Melbourne Golf Club on Sunday. The 14-times......

'Dear Tiger, the great bowler in the sky eventually bowls us'

Derek O'Brien pays tribute to Mansur Ali Khan Pataudi, who passed into the ages on Thursday. This piece is a tribute from me, but well might be from any one of us who have had the privilege of......

Dougherty leads US Open

Nick Dougherty, taking advantage of rain-softened conditions with a precise short game, fired a two-under-par 68 to forge one shot clear in the US Open first round on Thursday.While world number......
  Web results for David Ogilvy
40 philosophies from famous marketers throughout history

I believe you can learn something from everyone — as long as youre listening .Were always building on the legacy and lessons of those who have... ...

http://www.techgig.com/tech-news/editors-pick/40-philosophies-from-famous-marketers-throughout-history-60147
The importance of thought leadership in attracting super-rich clients

Rather than working with 10 clients whod pay you Rs 10,000 each, why not work with one who pays Rs 1,00,000? Image : shutterstock As the... ...

https://yourstory.com/2016/08/leadership-attract-super-rich-clients/
Ogilvy's John Seifert

We got a chance to interview Ogilvy's global CEOs and lifers at the agency, the newly appointed John Seifert and the exiting agency head Miles... ...

http://economictimes.indiatimes.com/magazines/brand-equity/we-develop-people-on-a-career-path-where-they-can-be-valuable-for-decades-ogilvys-john-seifert/articleshow/53617444.cms
Pioneering world class Geosynthetics and Highway designs Solutions

• • Dineshchandra R. Agrawal Infracon Pvt. Ltd. Sets the bar higher for Construction Companies • StrataWeb® - A paradigm shift for slope... ...

http://www.constructiontechnology.in/news_view.php?id=2767
Amit Akali, Mohit Joshi, Bhavna Jagtiani on Spikes Asia jury

Lisa DCosta of Paper Planes Pictures is on Film Craft jury from India. Prasoon Joshi is Jury President for Music category BestMediaInfo Bureau |... ...

http://www.bestmediainfo.com/2016/08/amit-akali-mohit-joshi-bhavna-jagtiani-on-spikes-asia-jury/

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
Broswe by: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z