As Ayodhya readies itself for the glittering, much-awaited consecration ceremony of the Ram Mandir on January 22, and as millions of pilgrims and devotees pour into the holy city for the momentous......
The pandemic has resulted in a change in consumer lifestyles, with an increased focus on preventive healthcare remedies leading to a surge in demand for immunity-positioned supplements, including......
Baba Ramdev's brand is pivoting away from franchise outlets and expanding its retail presence through the tried-and-tested channel distribution route of FMCG companies. Arnab Dutta reports. IMAGE:......
Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors Health and nutrition has been a growing niche for most domestic food and beverage companies. From PepsiCo......
Baba businesses are sprucing up their act as they expand product portfolios and enhance brand image Rising popularity and competitive intensity from the likes of Patanjali are emerging threats to......
One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......