The Coffee Board plans to include the new variety (Chandragiri) developed by the Central Coffee Research Institute (CCRI), Chikmagalur, in the plantation rejuvenation scheme to be taken up under the 11th Five Year Plan.
More people may start meeting over a cup of coffee if the Coffee Board gets its formula right. It is aiming to entice more people into taking to coffee drinking. It will use the idiot box. The board will make short films on the different coffee-brewing methods.
The Centre plans to repeal the existing 80-year old Coffee Act and has proposed a new "Coffee (Promotion and Development Bill), 2022" to promote development of the Indian coffee industry. Through a new law, the government aims to modernise the functioning of the Coffee Board of India that is responsible for boosting production and the quality of Indian coffee, push exports and support the development of the domestic market. The Bill is likely to be introduced in the ongoing session of the Parliament.
Coffee Board of India has signed on P V Sindhu, P Gopichand and Prabhas and Rana Daggubatti from the Baahubali star cast as brand ambassadors
Karnataka suffered a crop loss in around 97,365 hectares out of the total bearing area of 2,26,244 hectares of coffee and spices plantations.
Coffee production in India is likley to come down for the 2006-07, even as the government is taking initiatives to boost to the troubled coffee industry.
According to Coffee Board, exports from India, which accounts for 4.5% of global output, fell 17% in the first half of the year.
The place, a melting pot of people from the world of art and culture for decades, had downed its shutters on March 20 this year after the West Bengal government imposed a lockdown.
Non-traditional coffee growers say the subsidies they get is a lot less than what traditional growers get.
Crop loss would the highest in Karnataka (where a little more than 75 per cent of the national output comes from), followed by Kerala and Tamil Nadu.
Indian coffee is soon going to be branded globally under a new look and name --'Coffee Mark.'
Coffee output in India is set to rise by at least 4 percent this year, thanks to early rains.
Coffee export has seen a big jump in the fiscal 2006-2007 with the Coffee Board issuing permits to export 2,55,421 tonne, up from 2,02,879 tonne during the last fiscal.
India is bullish about export of coffee to Russia, the country which has one of the highest growth rates of coffee consumption in the world.
Latha Nair, partner at K&S Partners, examines what constitutes a GI tag and what the gaps in the Indian GI law are.
'Modi as the PM of the country has to take everybody on board and deliver on good governance. That is his responsibility. In that talking alone won't help, he's working.' Commerce Minister Dr Nirmala Sitharaman tells Sheela Bhatt/Rediff.com how the Modi government plans to change India.
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