Why did GM’s iconic all American brand mess up its chances in one of the fastest growing automobile markets? Illustration: Dominic Xavier/Rediff.com. After nearly two decades of......
GM hoped to replace the Tavera, especially in cities, with the Enjoy Image: Chevrolet's Tavera. Photograph: Kind courtesy, Chevrolet Spooked by the new emission norms set by the government,......
On June 1, news broke out the world over that General Motors had filed for bankruptcy in a court in the United States. That day, General Motors India President & Managing Director Karl Slym gave......
The Toyota affair was big for a recession-era car launch. Two huge halls were joined together at a suburban five-star hotel, a mock globe was hung at the middle with the slogan "The pride of the......
It has been twelve years since General Motors set foot in India and its only real success story is a badge-engineered exercise called the Chevrolet Tavera (a fifteen-year old utility vehicle design......