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Celebrity endorsement becomes a risky business

 The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......

Coke gets nod to produce energy drinks in India

 Get ready for made-in-India energy drinks. Coca-Cola has received clearance from the government to manufacture energy drinks in the country."We have got the clearances last month," said a Coca-Cola......

Amul set to relaunch sports drink Stamina

 To establish a beachhead in the sports drinks market in India, Amul (Gujarat Co-operative Milk Marketing Federation (GCMMF) is gearing up to re-launch its sports drink brand Stamina.The company has......

Coca-Cola, 2 others in eye of storm

 Beverage companies Coca-Cola, Red Bull India and Goldwin Healthcare are locked in a fresh battle with research institutes and consumer advocacy groups, this time over the cap on caffeine levels in......

Coke mulls foray into juices, energy drinks

 Following a global strategy to promote healthy beverages, Coca-Cola India is considering an entry into various new beverage segments such as juices in addition to sports and energy drinks. In......

Cows are a vanishing species in F1

 Few Formula One teams or sponsors will be too dismayed if this year's French Grand Prix turns out to be the last at Magny-Cours. Red Bull, the team owned by the Austrian energy drinks manufacturer......

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 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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