Bharat Bambawale

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'China will have to untie the knot if the relationship has to improve'

'In the short term the relationship will get worse.' Photograph: Kind courtesy Rajnath Singh/X Gautam Bambawale is one of only three Indian diplomats who have served as the Republic's ambassadors......

How the world celebrated Yoga Day

From Peru's historic citadel of Machu Picchu to the United Nations’ sprawling lawns in New York, yoga mats were spread at iconic landmarks across the world as yoga practitioners today......

From social media influencers to #metoo, 2018 was a 'brand' new year

What sets 2018 apart from previous years is the magnitude of the shocks that hit our brand ecosystem, says Bharat Bambawale. Illustration: Dominic Xavier/Rediff.com We've had an exceptionally busy......

The one mythology lesson everyone in marketing must learn

Marketers are required to be more Sisyphus than The Vitruvian Man, says Bharat Bambawale. Titian's Sisyphys.According to Greek mythology Sisyphus was doomed to carry a rock uphill time and again,......

Lessons of Paris's Louvre need to come to India!

Adding oomph to an ageing brand? When the first wrinkles appear, the search for the fountain of youth must begin! Illustration: Dominic Xavier/Rediff.com. Francois Mitterrand, president of France......

The brands Bollywood won't promote

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams.Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how......

When prestige brands become less snobby

There is a beguiling allure to ‘masstige’ brands, which trade places up and down the value spectrum. But they aren’t always easy or successful, says Bharat Bambawale. IMAGE: What......

2017: Bollywood's worst year?

The Padmavati controversy has come at an awakard time for Bollywood. Urvi Malvania reports. IMAGE: Will Salman Khan's Tiger Zinda Hai save the year for Bollywood? Controversy sells tickets, but......

First look: India Grand Prix trophy unveiled

The Indian Grand Prix trophy was unveiled at Buddh International Circuit on Friday. Sanjay Kapoor, CEO, Bharti Airtel Limited, India & South Asia, Bernie Ecclestone, President and CEO of Formula......

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Bharat Bambawale

News for Bharat Bambawale

'China will have to untie the knot if the relationship has to improve'

How the world celebrated Yoga Day

From social media influencers to #metoo, 2018 was a 'brand' new year

The one mythology lesson everyone in marketing must learn

Lessons of Paris's Louvre need to come to India!

The brands Bollywood won't promote

When prestige brands become less snobby

2017: Bollywood's worst year?

First look: India Grand Prix trophy unveiled

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