Audi India managing director Benoit Tiers has his task cut out.
The three new variants include both diesel and petrol engines.
Audi, the German luxury car manufacturer, announced on Thursday the launch of the new Audi A6, the world's most successful business sedan, in India.
Audi India commenced its business activities in 2007 and presently has five models -- Audi A8, Audi Q7, Audi A6, Audi A4 and Audi TT. As a part of its strategy to increase sales, the company will have 12 dealers in place by the year-end, from the present seven. The company plans to increase its dealer-network to 18 by next year.
Audi India of German luxury carmaker, Audi, is planning to offer its new imported A4 model at the CKD (complete knock down) version price. The price difference between the existing A4 model, when the company started assembling in November last year, and the imported version was Rs 2.1 lakh.
Despite a general slowdown, Audi India has posted a dizzying growth figure of 123 per cent, selling 321 units in January-April 2008. All set to launch the new A4 sedan in July, Benoit Tiers, managing director, Audi India, tells Business Standard about the company's objectives.
The answer would have been an unequivocal yes had the A4 been priced more aggressively, says Pavan Lall.
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