'The South today is a creative engine shaping the future of Indian entertainment.'
It has been a slow year for the Indian media and entertainment (M&E) business. After two years of double-digit growth, it grew at just about 8 per cent in 2023 over 2022. It now stands at Rs 2.33 trillion in advertising and pay revenues.
In the past couple of years, Saregama has redefined itself into a 'content IP company'.