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The high price India Inc pays for Google ads

In 5 years, prices for keywords on Google's AdWords platform have gone up three to five times. Alnoor Peermohamed reports. IMAGE: Google CEO Sundar Pichai. Google AdWords, which uses auctions to......

BP buys oil spill on Google's AdWords

In yet another bid to manage the raging crisis in the Gulf of Mexico, oil major BPsaid on Wednesday that it had bought the "oil spill" search string in Google.com. So, the next time when an......

It is no longer about phones vs computers

Seamlessly integrating multiple devices is becoming the single most important strategy for retailers, says Ritwik Sharma. IMAGE: The Criteo report said 55 per cent Indians browse on multiple......

Most influential people in the world of business

ICICI Bank CEO Chanda Kochhar and Microsoft CEO Satya Nadella have found a place in Time magazine’s ‘The 100 Most Influential People’ in the world. Image: Chanda Kochchar among......

Indian youth's company top seller of silicone wrist band in US

A technology company founded by an Indian-American at the age of 19 has emerged as the largest online seller of silicone wrist band in the US. Mumbai-born and Houston-raised Azim Makanojiya founded......
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It is no longer about phones vs computers

Seamlessly integrating multiple devices is becoming the single most important strategy for retailers, says Ritwik Sharma. IMAGE: The Criteo report... ...

http://www.rediff.com/money/report/it-is-no-longer-about-phones-vs-computers/20170512.htm
The high price India Inc pays for Google ads

In 5 years, prices for keywords on Google's AdWords platform have gone up three to five times. Alnoor Peermohamed reports. IMAGE: Google CEO... ...

http://www.rediff.com/money/report/the-high-price-india-inc-pays-for-google-ads/20170503.htm
When to use which network

Facebook and Google are the two big giants of internet marketing, both have different advertising models. Many advertisers are still mystified... ...

http://feedproxy.google.com/~r/pluggd/~3/lSCRgDWwoQI/

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