For nine weeks starting October 7, broadcasters and advertisers will have to function without viewership data.
The Advertising Agencies Association of India (AAAI), supported by The Times Group, invites entries for a contest on the theme 'Child Labour' from AAAI member agencies and all INS accredited advertising agencies.
A few small networks including niche channels have decided to stay out.
Though advertisers cannot force re-negotiations on ad rates, as they are bound by contracts, the dip in viewership and waning interest among Indian viewers is irking them.
After clients, advertising agencies are now offering freebies, well, to their own men.