Social networking sites like Twitter, Facebook and Orkut are being increasingly used for promotional activities that engage audiences for a certain activity in an effort to create a buzz and get feedback from the community.
Sporting Clube de Goa put up a gritty performance to hold Federation Cup champions East Bengal to a goalless draw in their opening encounter of the I-League football tournament at Nehru Stadium, Fatorda.
Pune FC staged a comeback 2-1 victory over title chasers East Bengal in an I-League Round 22 encounter at the Balewadi Sports Complex, in Pune on Monday.
A spirited fight back in the second half was not enough for East Bengal as the Indian club went down 2-4 to defending champions Kuwait SC in the first leg semi-final of the AFC Cup football tournament in Kuwait.
AFC Cup semi-finalists East Bengal suffered a jolt ahead of their big match next week as they were beaten by former champions Dempo 3-1 in Kalyani on Thursday.
East Bengal's hopes of becoming the first Indian football club to enter the AFC Cup final were dashed after they were beaten 3-0 by a far superior Kuwait Sports Club in the second leg semi-final, in Kolkata, on Tuesday.
The two giants of Indian football, Mohun Bagan and East Bengal, are facing turbulent times. On the pitch, East Bengal finished a respectable third in the 2012-13 I-League season, while Mohun Bagan finished a disappointing tenth.
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