rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Sports » Wipro to be Chelsea's partner in its digital game plan

Wipro to be Chelsea's partner in its digital game plan

September 03, 2015 19:12 IST

Chelsea fans

IMAGE: A young fan waves his flag ahead of a Chelsea game. Photograph: Darren Staples/Reuters

Country's third-largest software services firm Wipro has said it has been chosen as the official digital and IT partner for Chelsea Football Club.

The financial details of the deal were not disclosed. Wipro will support Chelsea FC in its digital transformation journey by bringing together strategy, design
and technology, it said in a statement. 

Chelsea FC, the reigning champions of the English Premier League, has been one of the earliest adopters of digital to engage and differentiate themselves – both as a team and as a club. 

"The partnership will help Chelsea FC re-imagine the digital and technology experience. Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere," it said. 

On Wednesday, Manchester United football club also announced a global partnership with HCL Technologies for undertaking digital initiatives to transform the experience of the former's 659 million followers around the world. 

Commenting on the partnership with Wipro, Chelsea FC Managing Director Christian Purslow said: "We plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro’s expertise will help sustain our position as the digital leader in global sport".

Founded in 1905, Chelsea is London's most central football club, based at the iconic 42,000-capacity Stamford Bridge stadium. The Blues are a four-time English Premier League champion. 

© Copyright 2018 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.