Shah Rukh Khan, the owner of Kolkata Knight Riders, is more popular in Kolkata than the KKR captain Sourav Ganguly, revealed the Reebok showrooms in Kolkata as well as the shops selling spurious KKR merchandise in the New Market area in central Kolkata.
Reebok is the official merchandise partner for Kolkata Knight Riders. Reebok, so far, has sold over 21,000 jerseys in Kolkata, of which approximately 90 per cent are Khan jerseys.
"Jerseys are the biggest selling KKR merchandise so far. About 90 per cent of the consumers buying jerseys opt for the Khan jersey, priced at Rs 1,899," confirmed the Reebok store manager in South City mall.
According to individual shops in New Market, which are selling spurious KKR t-shirts, jerseys, caps and accessories, "We have to bring in fresh stocks of Khan jerseys everyday as they are the fastest selling product right now."
Apart from jerseys, KKR t-shirts are the highest selling. According to the store manager of the Reebok showroom in Forum mall, "We have already sold over 500 pieces of KKR t-shirts in this store."
The KKR t-shirts are priced at Rs 549 a piece and are available in whites as well with the Hoog Lee mascot on them. Other biggest selling KKR merchandise so far include the bag (Rs 1,499), socks (Rs 149), black headband (Rs 199), and cap (Rs 349).
On the other hand, the lowest selling KKR merchandise so far is the head gear, which Reebok has priced at Rs 999, while the spurious ones are priced at Rs 100. According to a store owner at New Market, "We have stopped stocking the head gears, as they do not sell.
Only a few sports clubs are buying the head gears, otherwise the general public do not want to wear a face cover like this one." Another low-selling merchandise is the KKR sneakers, priced at Rs 1,990.
According to the Reebok store manager on Camac Street, "Somehow, buyers are opting for the other sneakers which have the same price tag instead of the golden KKR sneakers."
Other merchandise include the KKR play kit, comprising bat (Rs 890), pads (Rs 3,990), gloves (Rs 2,490), and ball (Rs 290).
