Prime Minister Manmohan Singh's interrogative theek hai remark, which inadvertently went on air along with his address to the nation on the Delhi gang-rape incident, drew more flak on Tuesday on social media.
On Tuesday, theek hai (which means alright in Hindi) continued to be one of the top trending posts on Twitter along with 'Subhash Tomar', the constable who died two days after the violent protests and clashes, and 'Merry Christmas'.
"Silence is truly golden if the spoken word is rusted and needs drastic polishing," film maker Karan Johar said in a tweet followed by the theek hai hashtag.
While Johar's comment did not specifically refer to the prime minister's nationally televised speech, in which the remark went on air due to an editing error, the theek hai hash tag pointed to the purport of the sentence.
Socialite Suhel Seth included the now famous phrase in his Christmas and New Year wishes in a sarcastic fashion.
"Here's wishing all of you a theek hai Merry Christmas and an even more theek hai 2013!," Seth tweeted.
A section of the Twitterati was apparently not assuaged by the prime minister's speech in which he made an appeal for calm.
"Mr prime minister, You should know what is theek hai and what is not. This is not how you treat women," a comment went.
Others adopted a philosophical approach to the situation.
"But good to see we have progressed from chalta hai to theek hai. It suits our overall fatalistic approach to life and society," a tweet said.
Another tweet was a comment on the current situation in the capital.
"Central Delhi Metros still shut; autos won't go the whole way; theek hai chal ke jayenge :)," the user tweeted.
On the social networking site Facebook, the innocuous comment -- theek hai -- featured even in Christmas wishes.
"Here's hoping the next Christmas is merrier than this one, theek hai," commented one of the users.
Earlier, actor Anupam Kher tweeted -- PM's theek hai at the end of his address (to the person behind the camera) was most candid and natural expression I have EVER seen from him.
Other tweets on Twitter reflected more sarcasm and anger.
"Our prime minister needs a new speech writer...," an angry tweet said.
Another tweet referred to the suspension of Doordarshan staffers on the charge that they could not reach in time to record the PM's message.
"Why did they dismiss Doordarshan officials for theek hai? It was such a wonderful word," the tweet said.
And one of the twitter users, on finding out the popularity that the phrase had gained on the site, was surprised at how much the discussion the faux pas had generated.
"Theek Hai -- still the top trend on twitter!! Impressed by how much we talk about the PM even if he speaks only two words...," stated the tweet.