Media attention creates a heady sensation. But as Jemima Khan has discovered feelings change when the attention gets too intrusive.
Jemima is the wife of Pakistani cricket legend and wannabe politician Imran Khan. They have two sons -- Sulaiman (7) and Kasim (4).
Speculation that their marriage was in trouble was sparked off by Jemima's arrival in London earlier this year where she enrolled for a Master's degree at School of Oriental and African Studies.
Her subsequent public appearances without Imran at her side, when she looked pale, drawn and haggard, attracted further comments.
Earlier this week in an attempt to scotch the mounting rumours Jemima placed an advertisement in Pakistan's Urdu and English language newspapers.
Her statement reads, "Whilst it is true that I am currently studying for a Masters degree at the School of Oriental and African Studies in London, it is certainly not true that Imran and I are having difficulties in our marriage.
"This is a temporary arrangement and, Inshallah (God willing) I will be moving back to Pakistan once my studies are finished and once the building of our farmhouse outside Islamabad is complete.
"Both Imran and I have become accustomed to these spiteful rumours. However, that does not make them less hurtful for those around us and in particular our family."
When Jemima and Imran married eight years ago, they were toasted in London and Pakistan as the last of the 20th century's golden couples.
As the mega rich Jewish daughter of the late Sir James Goldsmith, Jemima created another sensation when she announced she was taking religious instructions to convert to Islam.
Her decision to take out a newspaper advertisement denying rumours about her marriage invokes memories of Richard Gere and Cindy Crawford's decision to take out a similar advertisement costing £21,000 in a 1994 edition of The Times.
In July 1994 Gere and Crawford declared jointly, "We are hetrosexual and monogamous and take our commitment to each other very seriously. We remain very married."
Six months later the Hollywood golden couple split up. Shortly after they were formally divorced.
