The Bharatiya Janata Party has adopted the anti-corruption yatra of its patriarch L K Advani, which starts from Bihar on Tuesday, as its own. It has been named the BJP Jan Chetna Yatra and is aimed at 'awakening the masses' against the United Progressive Alliance government by highlighting its lack of good governance and clean politics.
The party has also coined a theme song for the yatra that will be launched at the BJP patriarch's presence at his Prithviraj Road residence in Delhi on Sunday evening.
BJP has already deployed its two general secretaries, Ananth Kumar and Ravi Shankar Prasad, and two secretaries, Sham Jaju and Murlidhar Rao, to be on duty with Advani throughout his 38-day long journey that ends in Delhi on November 20.
Ananth Kumar is the yatra convener while the three others are co-conveners.
Not taking any chances, the party has also set up a special coordination control room in the party headquarters at Ashoka Road in Delhi and deployed secretary Bhupendra Yadav as the in-charge.
BJP has also brought out a 12-page booklet with details of the yatra and phone numbers of all those running the show.