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The Big Star Players in the Ad World

Last updated on: February 1, 2012 17:29 IST

The Big Star Players in the Ad World

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According to a report in The Economic Times, Shah Rukh Khan has emerged as the most visible celebrity in television ads, cushioned by 25 different brands that he endorses.

SRK has a 6 percent share as per the ad volume and endorses home furnishing brand DDecor, Fair & Handsome, Dish TV, Nokia among many others.

According to the study conducted by TAM Adex, film actors continue to dominate the endorsement space and account for 78 percent of all such commercials.

Actresses' share of celebrity endorsements on television has gone down four per cent from 44 in 2010 to 40 this year while actors' share has also seen a fall from 41 percent to 38 percent in the past year.

We take a look at the top 10 big players, who feature in the most stars on television.


Image: Shah Rukh Khan with wife Gauri in a DDecor ad


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2. Katrina Kaif

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Trailing SRK in the maximum advertisments race is Katrina Kaif.

A popular choice for endorsements, the actress has a share of 5 percent and endorses brands like Lux, Titan, Veet and Pantene.


Image: Katrina Kaif


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3. Kareena Kapoor

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Sharing the second spot with Katrina is the current reigning queen of Bollywood, Kareena Kapoor.

The Bodyguard actress endorses brands like Lavie handbags, Head & Shoulders, Sony Viao and Globus.


Image: Kareena Kapoor


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4. Mahendra Singh Dhoni

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Indian cricket team's captain Mahendra Singh Dhoni and his team may be going through a rough patch ont the field but the star cricketer is having a field day with endorsements.

He has an ad share of 4 percent and endorses brands like Aircel, Castrol and McDowells.


Image: Mahendra Singh Dhoni

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5. Sachin Tendulkar

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Master blaster Sachin Tendulkar shares the spot with Dhoni with 4 percent share in the ad world.

He endorses products like Pepsi, Addidas, Boost, Sunfeast and Visa among others.


Image: Sachin Tendulkar


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6. Saif Ali Khan

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Agent Vinod actor Saif Ali Khan occupies a share of 3 percent and endorses brands like Head & Shoulders, Lays, Asian Paints among others.


Image: Saif Ali Khan


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7. Abhishek Bachchan

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Owing to his most popular commercial in the recent times -- Idea Cellular -- Abhishek Bachchan is neck-to-neck with Saif Ali Khan with 3 percent share.


Image: Abhishek Bachchan


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8. Amitabh Bachchan

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Daddy Amitabh Bachchan, who was recently shooting a campaign for Gujarat tourism, falls in the same bracket as son Abhishek with a 3 percent share in ads space.

The Big B endorses brands like Dairy Milk, ICICI Prudential and Tanishq.


Image: Amitabh Bachchan


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9. Akshay Kumar

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Akshay Kumar has gradually become the face of Thumbs Up with his daredevil stunts and age-defying lean body.

The actor also endorses Micromax, Dollar Club and Levi's.


Image: Akshay Kumar


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10. Priyanka Chopra

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Actress Priyanka Chopra rounds of the top ten list with 2 percent share in the ads market.

The Don 2 star features in ads for Sunsilk, Garnier, Nokia and Samsung.

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Image: Priyanka Chopra


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