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Boom time for cinema advertising

With almost 315 screens across 88 multiplexes in the country, cinema advertising in India may just about be taking off. TAM-Adex figures show that in 2004, cinema advertising touched Rs 375 crore......

Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe. IMAGE:......

E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015; full-year numbers likely to be 25% higher than in 2014. India's new economy, led by e-commerce companies, start-ups......

Corporate ads dominate print media

Corporate and Brand Image advertising dominated the print media between January and March 2004. It was the largest advertiser in both newspapers and magazines. The other common advertisers between......

A-Cs most advertised consumer durable

Air-conditioners have emerged as the most advertised product among consumer durables in the first half of 2007, leaving behind hitherto category favourites like televisions and refrigerators by a......

The Big Star Players in the Ad World

According to a report in The Economic Times, Shah Rukh Khan has emerged as the most visible celebrity in television ads, cushioned by 25 different brands that he endorses. SRK has a 6 percent......

Tam Adex

News for Tam Adex

Boom time for cinema advertising

Advertisers feel the heat of Bollywood drug abuse probe

E-commerce, start-up boom swells India's advertiser base

Corporate ads dominate print media

A-Cs most advertised consumer durable

The Big Star Players in the Ad World

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