After months of research and quest for the perfect fragrance, Arjun Rampal joined the elite league of Bollywood celebrities who have their own perfume brands.

The actor launched his perfume Alive on January 12 at Aurus in Juhu, a western Mumbai suburb.

Good friends Hrithik and Sussane Roshan attended the do with many other filmi names in attendance.

Amitabh Bachchan and Shah Rukh Khan are the only other Bollywood stars to have their own fragrances.

The Ra.One actor was in high spirits as he posed with the perfume.

Wife Mehr Jessia was preset in a one-shouldered black dress.

The Rampals' good friend Gauri Khan turned up for the do, and made up for her hubby Shah Rukh Khan's absence.

Sushmita Sen looked like a million bucks as she arrived for the launch party in a sheer black top and killer heels.

Preity Zinta played the casual chick for the evening as she arrived in a checked shirt, jeans and a wristband.

Chitrangada Singh has become relatively visible on the Mumbai social scene.

The Desi Boyz actress attended the perfume launch in a cute Gauri & Nainika dress.

Prateik Babbar arrived with his Ek Deewana Tha costar and rumoured girlfriend Amy Jackson.

Filmmakers Abhishek Kapoor (Rock On!!) and Zoya Akhtar (Zindagi Na Milegi Dobara) were also present at the launch.

Actress Amrita Arora was also spotted at the do minus industrialist hubby Shakeel Ladak.

Fashion director Madhur Bhandarkar and actor Boman Irani were also present for the do.